Our History

Our Beginnings

European Tourister was founded in 2020 with a vision to redefine the standards of travel and business accessories. We set out to create luggage and travel bags that enhance the travel experience with their functionality, durability, and style.

Starting from modest means in Dubai, our dedication to quality craftmanship and design have helped us build a strong foundation from which to expand our reach and serve customers across the globe, while staying true to our roots in Dubai.

Our Growth

Over the years, European tourister has built a reputation for crafting bags and luggage that combine superior craftsmanship with innovative design. Our team of skilled artisans and designers work tirelessly to bring you collections that feature the finest materials, ergonomics, and function, and each bag is a testament to our commitment to excellence and quality.

Dubai: Our Creative Hub

With its dynamic and cosmopolitan atmosphere, Dubai serves as the perfect backdrop for our endeavors. The city’s rich cultural heritage and modern elegance inspire our designs, infusing them with a unique blend of tradition and contemporary style, while allowing us to stay at the forefront of trends.

Our Legacy

As we continue to grow and evolve, our core values remain unchanged. At European Tourister, we are dedicated to providing our customers with products that stand up to the expectations of modern travel. Our commitment to sustainability, ethical practices, and exceptional customer service ensures that every bag and luggage is not just an accessory, but a cherished part of your journey.

Looking Ahead

With each passing year, we strive to innovate and expand our horizons. We are excited about the future and look forward to continuing our mission of delivering function and quality. As we embark on new adventures and explore new techniques and design, we invite you to join us on our journey.

Thank You

Thank you for being a part of the European Tourister story. Your support and love for our brand inspire us every day to push the boundaries of fashion and craftsmanship. We are honored to have you with us as we continue to create handbags that make every moment special.